The NRR Blog

• Onboarding, NPS, and Their Correlation with Churn

  27 August 2025 · Shiju Thomas

  Early warnings of churn are there in your CRM. Connect the dots to prevent churn and increase retention

• Churn, Retention, and the Playbook to Keep Customers

  23 August 2025 · Shiju Thomas

  Retention and expansion are critical growth levers, often overlooked for the more glamorous addition of new logos. CS gets by lower expansion and retention targets, with the load squarely on new logos. Better management involves splitting the load squarely across all three: acquisition, retention and expansion

• Expansion Revenue: Mechanics and Analytics

  7 August 2025 · Shiju Thomas

  Nailing expansion motion requires the use of inside sales motion aligned with analytics. There's 10x the growth from New Acquisition sitting inside your existing customer base.

• NRR: One Metric To Rule Them All, And In The Darkness Bind Them

  7 August 2025 · Shiju Thomas

  The single most important metric in all of SAASdom is NRR

• The Investor’s Playbook: The Most Important Metrics for B2B SaaS

  10 June 2025 · Shiju Thomas

  If you’re building a B2B SaaS company, you already know investors don’t write checks on vision alone. They invest in evidence. And in SaaS, that evidence shows up as metrics. The right metrics signal product–market fit, operating discipline, and the potential for outsized returns.

• The Growth Efficiency Framework: Unlocking Expansion Revenue in B2B SaaS

  7 June 2025 · Shiju Thomas

  Balancing CAC, LTV and Burn requires the ability to scale different channels based on the stage of the business while also orchestrating expansion revenue loops